My style journey took root in the electric pulse of New York City. Studying at the Fashion Institute of Technology immersed me in a world where style was not just worn—it was lived. For over 14 years, I worked at the intersection of high-impact advertising, photography, and visual storytelling, experiencing firsthand how image shapes perception. The city’s bold, no-nonsense energy transformed me, both personally and professionally. It taught me how to blend edge with elegance, and how to make a statement without saying a word. Today, I bring that same New York intensity and creative sharpness to every client session—helping successful women own their presence with confidence, clarity, and polish.
Living in Sydney introduced a new dimension to my approach—one of flow, lightness, and artistic refinement. Between ocean breezes and curated boutiques, I was drawn to a fresh kind of femininity: relaxed yet intentional, effortless yet elevated. Sydney’s vibrant art scene and modern fashion lens expanded my vision, influencing how I now guide clients toward expressing strength through softness. It was in Sydney that I learned the power of subtlety—that confidence doesn’t always need to be loud to be unforgettable. That lesson continues to shape the way I work: by drawing out your individuality and refining it into something unmistakably you.
San Francisco is where everything aligned. Here, I turned my passion into a purpose-driven business and launched Style Rehab—a high-touch styling experience designed for ambitious women who want to align their outer presence with their inner power. In a city that celebrates innovation and reinvention, I found the perfect canvas to combine the structure of New York with the freedom of Sydney. Through curated wardrobe edits, strategic style direction, and personalized shopping, I help my clients reclaim their closets and redefine how they show up—at work, on stage, and in life. This is more than styling—it’s personal transformation, delivered with precision, empathy, and a deep respect for your time, goals, and lifestyle.
As a professional stylist, my approach goes beyond just dressing my clients—it’s about creating an experience rooted in trust and collaboration. I don’t believe in dressing clients according to fleeting trends; instead, I empower them to guide me in defining their personal style. Together, we embark on a journey to uncover the looks that truly resonate with who they are. My role is to refine and elevate their vision, offering my expertise to help them express their authentic selves. The result is not just a wardrobe transformation, but a deeper sense of confidence and self-expression that lasts far beyond our time together.
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Sue Yerou, Professional Stylist—Style Rehab
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Sue Yerou is a professional stylist based in the San Francisco Bay Area. She specializes in style transformation and professional wardrobe consulting, helping clients build confidence and align their image with their goals. Sue also delivers tailored style confidence workshops to corporate teams and professional groups, empowering individuals to elevate their presence and make a lasting impression.
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